Dale e-Carnegie

December 30, 2011

How to Win Friends and Influence People in the Digital Age is not just a great leadership and management read because it is Dale Carnegie; it is a great read because of its common sense. The speed of information today is instantaneous. A tweet, blog comment, or Facebook post can make you a celebrity in minutes. But commentary not driven by common sense can make you infamous in even quicker time. We have seen actors, members of Congress, even NASCAR drivers blasted into the negative limelight in quick order because of the speed of both communication and the message.

The first section of the e-book, with its focus of why the advice of Dale Carnegie still matters, is invaluable to the 2012 leader. There is indeed power in effective communication. That has not changed since the first business relationships. From the time you wake up until you go to bed, you are still winning friends and influencing others; each interaction, from the one-on-one to the tweet leaves individuals for the better or for the worse based on the contents of the message.

Here are some key points from the introduction.

  • You must have a genuine interest in other people.
  • Communication has to be authentic and the benefits mutual.
  • Consideration for others is integral to success.
  • Individual success must always be shared.
  • Kinder, humbler, honest and gracious leaders will always be in demand.
  • Soft skills like empathy always drive the hard skills like organizing.
  • Hard skills are easy to define but soft skills are tough to assess.
  • Dale Carnegie is still the Master of Influence that is earned not given.

With every word and cue scrutinized in mass today, it is good to know that the impact is still powerful, regardless of outcome.

There are a number of excellent sources to purchase this great read; here is a good one.


This post is brought to you by Dale Carnegie Training of Maryland and the DC Metro Area. We would love to connect with you on Facebook and Twitter. Happy New Year everyone!

Photo Credit: guardian.co.uk



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